top of page

"Where Design, Flow and Customer Experience Meet"

  • Close up image or a wooden display unit showing illuminated coloured bottles.
  • Two people in a jacuzzi within a semi open stone building
  • Looking through a doorway in to a colourful seating area showing cushions and a table
  • Retail space showing garden related products

Welcome, I'm Karen Buswell and I'm a highly experienced design and experience consultant, based in the Cotswolds. I specialise in the intersection of product design, interior environments, and customer experience. With a career rooted in craftsmanship, heritage brands, (Mulberry and Highgrove) as well as luxury settings, I have the ability to transform vision into commercially successful and emotionally engaging outcomes.

 

My work is centred on helping businesses unlock their full potential through thoughtful design, refined customer journeys and strategic positioning. I understand that exceptional products and environments are not simply seen, they are experienced, remembered and valued. By combining creative insight with commercial understanding, I help businesses attract discerning customers, build loyalty and create meaningful and lasting impact.

 

As a facilitator, I work with both businesses and private clients to maximise the potential of their spaces and products. When it comes to spatial design, my focus is on how a space functions, flows, and supports the people who use it, rather than on decorative styling alone. Whether enhancing a commercial environment or reimagining a home, my aim is to create spaces that are intuitive, purposeful, and enjoyable to experience. Growing up with a disabled parent and being a parent myself has given me a personal understanding of how important thoughtful, accessible design can and should be for all generations. It is something I remain conscious of when considering how spaces function, flow and support the people who use them, as well as the importance of inclusive and accessible product design.

 

In an increasingly AI-driven world, genuine human experience has never been more valuable. While technology continues to reshape the way we work, it cannot replace emotional intelligence, empathy or the subtle details that define outstanding customer service. My work focuses on the human aspects of experience, understanding perception, managing expectations, and creating products and environments that leave a lasting, positive impression.

Consultancy Services

Traditional bath in a red hotel room with a gold mirror and golden gauze curtains with white text overlaid

DOMESTIC

 

-How does your home make you feel?

 

-Does your home work for the way you and your family live?

 

-Could your space function better, flow more naturally or better reflect your lifestyle?

 

-Are you considering a remodel and would value fresh ideas?

 

-Are you preparing to sell and want guidance on presenting your home at its very best?

 

-Could an independent perspective help you unlock the full potential of your home?

COMMERCIAL

 

-Who are your customers and who would you like them to be?

 

-What are their perceptions, expectations and motivations?

 

-How does your environment, product or customer service make them feel?

-Does your business deliver an experience that encourages trust, loyalty and recommendation?

-How can you increase footfall, encourage repeat business and grow sales and revenue?

 

-Are there untapped opportunities that an independent perspective could reveal?

About

Head shot of Karen Buswell

With over thirty years of experience, I have combined a broad range of skills and expertise to support businesses and private individuals across a wide spectrum of design-led services. I believe that attention to detail is the foundation of exceptional results and I take pride in identifying the subtle improvements that can make a significant impact. Whether enhancing a brand, refining a process or developing a creative solution, my focus is always on delivering thoughtful, effective outcomes that add lasting value.

 

This service is not only aimed at businesses that are struggling, any organisation can benefit from an independent, objective perspective. A fresh pair of eyes can often identify opportunities to improve processes, increase efficiency, enhance customer experience and ultimately support sustainable business growth.

 

What customers or guests actually see and experience does not always reflect the standards that management believe they are delivering, particularly within larger organisations. This is an area where I can provide valuable insight by acting as a secret shopper or hospitality guest, objectively assessing every stage of the customer journey and providing detailed, constructive feedback with practical recommendations for improvement.

 

In today’s increasingly competitive business environment, staying relevant requires continual evaluation, fresh thinking and a willingness to challenge established ways of working. By offering an independent perspective and identifying opportunities for improvement, I can help ensure your business continues to evolve, enhance the customer experience, and remain one step ahead of the competition.

CORE EXPERTISE

• Design & Product Development

• Interior Design & Spatial Planning

• Customer Experience (CX) & User Experience (UX)

• Brand Positioning & Storytelling

• Retail & Hospitality Environments

• Supplier Sourcing & Manufacturing Collaboration

• Creative Direction & Styling

• Project Management (Concept to Delivery)

• High-End / Luxury Market Strategy

Contact

Interested in finding out more? Please get in touch for a free informal conversation.

 

No project is too small - sometimes the simplest ideas and smallest changes can make the biggest difference.

Email: info@karenbuswelldesign.com     

 

OR   

Please fill out the form below to start a conversation 


bottom of page